World Snooker

The Cue Zone has been a feature at the Snooker World Championship in Sheffield for a number of years and is targeted at developing the grass roots of the sport. Providing an immersive public live experience as well as access to the latest digital gaming versions of Snooker, the Cue Zone became the media hub for the event and provided the BBC with their broadcast studio.

Name origination
Complete brand identity design and production
Exhibition and event design and production
Digital game development